Web3 gaming companies exploring token launches

Several gaming companies with over $1 billion in valuation are now actively considering token launches, according to Immutable co-founder Robbie Ferguson.

In a Feb. 21 post published on his X account, Ferguson revealed that he has had multiple conversations with gaming firms valued at over $1 billion that are open to the idea of launching tokens.

Ferguson emphasized that these companies, including publicly traded ones, would not have even considered discussions about tokens a year ago. He believes 2025 is accelerating years of development into a much shorter timeframe, signaling a potential shift in the adoption of blockchain gaming assets.

I’ve had multiple conversations with >$1B mkt cap (including public) gaming companies in the last month who are now actively considering launching tokens.

they would not have even entertained a discussion around them 12 months ago.

2025 is compressing 4 years of dev into 1.

— Robbie Ferguson 🅧 | Immutable (@0xferg) February 21, 2025

This coincides with a spike in on-chain gaming activity. In January 2025, there were over 7 million daily unique active wallets for blockchain gaming, a 386% rise from the previous year, according to DappRadar’s games report released on Feb. 13.

Despite the general meme coin frenzy, games like Pixels on Ronin (RON) and Off The Grid on Avalanche (AVAX) are breaking engagement records, demonstrating persistent interest.

However, the report noted that web3 gaming investments have stalled. In January 2025, just $16 million was raised, a significant decrease from $222 million in Dec. 2024.

1/ January kicks off with a 3x increase in on-chain gaming activity compared to 2024. 💪

DappRadar’s Games Report for January 2025, powered by @BGameAlliance, is out!

🔍 Or check the key insights below. 🧵
📊 Read the full report 👇https://t.co/VjjvTcztv7

— DappRadar (@DappRadar) February 13, 2025

The entry of prominent game developers into web3 might propel the creation of AAA-caliber blockchain games, which is essential for widespread acceptance, according to DappRadar experts. The “play-to-earn” bubble of the previous cycle resulted in an oversupplied market with speculative enterprises.

This time around, gaming companies seem to be more interested in long-term token economies that have practical in-game uses. In addition, new gaming ecosystems are emerging as AI gains traction and top titles refine gameplay, rewards, and engagement. The growing number of AAA collaborations and layer 2 advancements will also contribute to the maturity of blockchain gaming.